Release - Fri
Oct 12 2001
DNA
TraceBack™
wins Prestigious IGD Food Industry Award
Superquinn, a
leading Irish retailer has recently received the Unilever Award for
its implementation and marketing of the DNA TraceBack™ concept.
This prestigious
award, sponsored by Unilever was announced at the recent International
Grocery Distributors (IGD) Food Industry Awards dinner. It is given to
organisations who identify and respond to customer needs through
innovative business solutions. Superquinn first introduced the DNA
TraceBack™ system to provide their consumers with real assurances
about the quality and safety of all beef sold in their stores.
Competition for
the award was strong, the other finalists including Cott Beverages, Marr
Foods, Sainsbury's and Walkers.
