U.K. Food Industry Veteran Joins IdentiGEN

DUBLIN, Ireland and LAWRENCE, Kan., U.S., April 17, 2008. IdentiGEN, a leading global provider of DNA-based traceability systems for the food and agriculture industries, has hired Audrey Dunbar as its Director of Sales for the U.K.

Dunbar brings to IdentiGEN more than 20 years’ experience in consumer product sales, marketing and brand development. She most recently was Head of Branding for Grampian Country Food Group, one of the UK’s leading producers of chicken, pork, beef and lamb products for the retail and food service markets. She held previous sales and marketing management positions with Sudzucker UK Division, Enterprise Food Group and Libracan Ltd.

“We expect use of our DNA TraceBack system to increase in the U.K.,” said Ronan Loftus, director of global commercial development at IdentiGEN. “Audrey will be a key to making this happen.”

IdentiGEN’s proprietary meat identification and traceability system, called DNA TraceBack®, is currently used by European retailers to verify fresh meat origins and product claims. Expanding beyond its European headquarters in Dublin, the company established a subsidiary, IdentiGEN North America, in 2007, with offices and a high-technology laboratory in Lawrence, Kan.