IdentiGEN Co-founder to Address Alberta’s Tiffin Conference Series About DNA-based Meat Traceability

LAWRENCE, Kan., Jan. 13, 2009 – Dr. Ronan Loftus, co-founder of IdentiGEN Ltd., a leading provider of DNA-based solutions to the agriculture and food industries, will be a featured speaker at the upcoming Tiffin Conference Series event, “Lessons Learned in the Red Meat Industry,” on Jan. 22, 2009 at Lethbridge College in Lethbridge, Alberta, Canada.

An international expert on DNA-based traceability systems in the meat industry, Loftus will discuss how IdentiGEN’s DNA TraceBack® system works to source-verify beef and pork products, why source verification is important and how DNA-based technology is being used in the marketplace.

The Tiffin Conference is a series of two one-day agricultural conferences that provide world-class learning opportunities to progressive primary producers, agri-business and post-secondary agriculture students.

In October 2008, IdentiGEN announced its collaboration with The Government of Alberta’s Ministry of Agriculture and Rural Development, Prairie Heritage Beef Producers and Quality Foods, a British Columbia-based grocery retail chain, on a pilot program to test IdentiGEN’s DNA TraceBack® system to scientifically track beef from the ranch to the retail store. Additional information can be found at www.identigen.com/news-and-press/news-releases.

About IdentiGEN
IdentiGEN Ltd., with its North American subsidiary IdentiGEN, Inc., is a privately held, venture-backed company, and a leading provider of DNA-based solutions to the agriculture and food industries. The company was founded as a spinoff from the Institute of Genetics, Trinity College Dublin, where the company’s core area of expertise — genetic identification — was developed and is now being deployed in a variety of ways to enhance consumer confidence in the safety and quality of food products. Through IdentiGEN’s DNA-based TraceBack® system, retailers, meat processors, producers and local governments, for the first time, have the tools to unequivocally trace the identity of meat back to its source. Additional information about IdentiGEN can be found at www.identigen.com and www.dnatraceback.com.

Editor’s Note:

Dr. Loftus is available for telephone and/or personal interviews prior to his presentation on Jan. 22 and during the afternoon of Jan. 23. Please contact Michele Wells at (303) 417-0696 or mwells@wellscommunications.net to arrange an interview.