“The retailer who is an early adopter of DNA TraceBack is positioned as an industry leader.”

- Dr. Ronan Loftus, Commercial Director, IdentiGEN, Ltd. and President & CEO, IdentiGEN North America

News Releases

Swine Traceability Project Uses DNA to Improve Canadian Swine Genetics (January, 2012)

The first phase of collaboration between Canadian Swine Health Board, UPEI and IdentiGEN Canada is complete. The innovative research project analyzes swine DNA in order to reduce genetic defects and disease in Canadian swine herds.…….Read More

Freson Bros. Introduces Alberta’s Sturgeon Valley Pork with DNA-based Meat Traceability Guarantee (December, 2011)

Fully DNA-traceable fresh premium Alberta pork from Sturgeon Valley Pork, an Alberta, Canada, pork processor, has been introduced at all 15 Freson Bros. grocery stores in Alberta………Read More

Performance Food Group First in U.S. to Use DNA-based Meat Traceability System for Hamburger (November , 2011)

Thousands of U.S. restaurants from coast to coast, including Blackstone Bar and Grill (Yorkville, Ill.), Oakes Farms Market (Naples, Fla.) and DeRango The Pizza King (Kenosha, Wis.), will serve Braveheart Black Angus Burgers from Performance Food Group (PFG) that are traceable by DNA TraceBack® technology.  Read More

Aurora Angus to Export First DNA-Traceable Beef to Korea (October, 2011)

Aurora Packing Company will become one of the first U.S. beef companies to export DNA-traceable beef to South Korea starting in October.

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Aurora Packing Company and IdentiGEN Partner in DNA Traceability for Beef (July, 2011)

Aurora Packing Company has entered into a partnership with IdentiGEN North America to provide DNA-traceable beef for its U.S. and export customers.

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DNA Technology on the Menu in 11,000 U.S. Restaurants (May,2011)

DNA TraceBack® used to verify Angus and Midwest origins for Performance Food Group customers.

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WORLD-FIRST DNA CERTIFIED PROGRAMME FOR PIGMEAT (May, 2011)

The Irish Farmers’ Association has announced a world first ‘DNA certified’ Programme for pigmeat.

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SNP based Parentage testing (January, 2011)

Taking advantage of the latest developments in SNP genotyping technology, together with IdentiGEN’s convenient sample collection solutions and the USDA validation of 121 SNP’s for bovine parentage, successful multi-sire parentage assignments are now possible at an affordable price.  Contact us to find out more.

Eamonn Quinn joins IdentiGEN Board of Directors as Chairman (Nov, 2010)

Eamonn Quinn, whose career began in investment banking, held a series of senior executive management roles in Superquinn, the Irish supermarket chain founded by his father, Senator Feargal Quinn. During this time he was instrumental in managing the growth of this fast-moving consumer business in a highly competitive market. Eamonn has held leading representative positions on many international food retail industry bodies including the Paris-based supermarket organisation C.I.E.S., where he chaired the marketing committee and the management development programme, and the USA based Operating Executives Council of the Food Marketing Institute. Since the sale of Superquinn Eamonn manages the Quinn Family investment portfolio, a number of private investments including ventures related to the global food retail sector.

Market Leader Tallgrass Beef to Carry DNA TraceBack® Seal of Authenticity (Oct. 26, 2009)

‘Nature’s Bar Code’ to be used by leading grass-fed beef brand to verify farm of origin
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