The DNA TraceBack Seal

The growing trend toward branding in the meat industry has generated strong demand for systems capable of independently verifying and supporting the core brand claims. This creates opportunities for companies to differentiate their products and position them in the marketplace. To help our customers fully realize the benefits of our DNA TraceBack® system, we have developed the DNA TraceBack® brand and associated marketing tools to enable them to more effectively communicate the added value in the meat they buy.

Our DNA TraceBack® brand can either become part of a meat offering’s product label or be attached separately to the meat package.

Find consumer information at www.dnatraceback.com