DNA TraceBack

DNA TraceBack® provides meat packers, processors, grocery retailers and the food service sector with the ability to trace the origin of meat products from point of sale to the animal of origin. Accurate and reliable traceability allows supply-chain participants to authenticate and validate meat product attributes such as natural, organic or Angus. In addition, DNA Traceback® can be used to underpin claims made by private-label retail or foodservice brands. DNA TraceBack® capitalizes on the positive public perception of DNA, which we use to support consumer confidence in the fresh meat category. IdentiGEN’s traceability is also used as a monitoring tool, ensuring that only meat from animals that meet customer specifications is sold in stores.

A Decade of Experience and Expertise

Achieving these benefits credibly and cost-effectively requires a detailed understanding of the meat industry. As the first company in the world to develop a working DNA traceability system, IdentiGEN has more than 10 years’ experience in the commercialization of DNA-based traceability solutions.