Data Philosophy
for MSD Animal Health

MSD Animal Health, a division of Merck & Co., Inc., Rahway, N.J., USA, is the global animal health business of MSD. Through its commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability, and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

We are a leader in the animal health industry with a strong foundation in data and insights-driven solutions. Our goal is to be an innovator in delivering new and valuable animal health products, technology and solutions that improve the health of animals and their caregivers, help facilitate a safe and sustainable food supply, and help people and pets enjoy their lives together.

We adhere to and follow local rules and regulations about data protection, data security and data privacy, including the GDPR.

We use our data and insights to connect animals and people for a better, smarter, and more informed and sustainable future. Our aspiration is to be a customer-centred, digitally transformed company and a true animal data leader in the 21st century.

S.M.A.R.T. data philosophy stands for:

S = Secure

We take information technology and data security seriously and we use cutting-edge technologies and industry best-practices to secure the data you provide and the data we share.

M = with Meaningful purpose

We respect contractual limitations in relation to the use of your data and commit to use it only for the indicated purposes.

A = Always adding value

We aim to use data to improve our services and benefit you and other customers. Your interests are in the centre of our services.

R = Real collaboration

We commit to respecting our mutual rights (licence) to use data during the term of an agreement between us unless our specific agreement with you clearly states otherwise.

T = Truly Transparent

We commit to a full transparency that is beneficial to all parties. When we want to share your personal data, we will inform you and get your consent to do so.

Data We Take and Data We Produce

1) Personal data. Personal data is any data that identifies you as an individual (your full name, email address, job title, etc.). When we deal with your personal data, we do it in accordance with applicable data protection laws, including the GDPR and respective privacy policies.

2) Non-personal data. Non-personal data is any data that cannot identify an individual. This data is divided into 2 sub-categories:

a) Animal data:

- Raw data (any data on an animal input by you into our products or kept/recorded by them that is not processed by our algorithms).

- Insight data (any data on an animal generated by our algorithms based on raw data).

b) Other data (benchmarking, performance of farm, etc. generated by us with the use of raw and insights data).

Data Ownership, Use and Sharing

You own the personal data that you provide, which we control and process in accordance with applicable data protection laws. We would only share your personal data with any third party (e.g., your vet or nutritionist) upon your written consent, which you may revoke at any time.

You own the raw data component of the animal data and provide us a broad right (licence) to use it for various purposes including improvement of our services, which ultimately aim to benefit you and other customers.

We own the insights and other data and provide you a right (licence) to use them during the term of an agreement between us unless our agreement with you states otherwise.

This data philosophy document is not intended to form any agreement between you and any company of our group (which includes Merck & Co., Inc. and its afiliates and subsidiaries). None of our companies accepts responsibility for any loss or damage suffered through the use of the data philosophy.